How we generated 8x ROAS for an e-commerce fashion brand using Facebook and Instagram advertising
Every ₹1 spent on ads generated ₹8 in revenue
Generated in just 3 months from zero baseline
After deducting ad spend and COGS
When Wearduds approached me, they were facing a critical situation:
The Stakes: If we couldn't deliver results in 3 months, the brand might shut down their online operations entirely.
Instead of rushing into campaigns, I spent the first week understanding the business:
Built foundation for sustainable growth:
Launched with a multi-funnel approach:
Continuous improvement and scaling:
Focus: Testing different audiences, ad formats, and creative approaches. Identified winning combinations.
Key Learnings: Video ads performed 40% better than static images. Women 25-34 were the highest converting audience.
Focus: Doubled down on winning campaigns. Added retargeting and lookalike audiences.
Key Wins: Cart abandonment retargeting achieved 12x ROAS. Lookalike audiences outperformed interest-based targeting.
Focus: Maximum scale while maintaining profitability. Introduced new product lines.
Key Wins: Achieved peak ROAS of 9.3x. Established brand presence with 2M+ impressions.
Created short-form vertical videos (15-30 seconds) showcasing product features and styling tips. Videos outperformed static images by 40% in conversion rate.
Instead of broad targeting, created specific audience segments based on buying behavior, lifecycle stage, and product preferences.
Automated catalog campaigns that showed customers the exact products they viewed on the website, increasing retargeting efficiency.
Multi-layer retargeting strategy targeting cart abandoners, product viewers, and past purchasers with personalized messaging.
Weekly analysis of ad performance, audience behavior, and conversion patterns to continuously improve campaigns.
Timed discount campaigns and flash sales to create urgency and boost conversions during slow periods.
"Parvidar transformed our online presence. We went from almost zero sales to ₹20 lakhs in just 3 months. His guarantee gave us confidence to invest in Meta Ads, and the results speak for themselves. He doesn't just run ads - he understands fashion e-commerce and knows what drives sales. Highly recommended for any e-commerce business!"
Let's discuss your e-commerce goals and create a custom Meta Ads strategy with our 2x ROAS guarantee